The Simple Phrases That Make a Big Impact

In a world filled with noise and resistance, it’s easy to feel like you’re constantly trying to break through to people—whether it’s in your personal life, your business, or even with yourself. But what if the solution wasn’t about trying harder… and instead, it was about saying the right words?

Inspired by the book Exactly What to Say by Phil M. Jones, this blog explores how specific phrases—what Jones calls “magic words”—can help you navigate conversations with more ease, create deeper connection, and influence without pressure.

The Power of Words: Friction vs. Flow

Every day, you're in conversations that shape your outcomes. And yet, most people don’t realize how the words they use either build resistance or create receptivity.

Here are three foundational examples from the book that immediately shift the tone of any interaction:

• “I’m not sure if this is for you, but…”
  This phrase lowers defenses and invites curiosity. The brain hears no pressure, but the word but flips the focus to what comes next. It’s a powerful way to engage someone without triggering resistance.

• “How open-minded are you…?”
  Most people like to see themselves as open-minded. Framing your ideas this way makes it easier for someone to hear you—and harder for them to say no without contradicting their self-image.

• “What do you know about…?”
  When someone seems skeptical or overly certain, this phrase invites reflection without confrontation. It allows you to understand their perspective while gently guiding them to reconsider it.

These phrases work because they align with how our brains naturally process language and decision-making. They don’t manipulate—they create space for connection, clarity, and choice.

How to Start Using Magic Words in Daily Life

Learning exactly what to say isn’t about memorizing a script—it’s about learning how to guide conversations with intention. Here are a few ways you can start applying these principles right now:

• Instead of asking, “Do you have any questions?”, try:
  “What questions do you have for me?”
  This subtle shift removes pressure and invites honest curiosity.

• Want to help someone make a decision? Frame it like this:
  “As I see it, you have three options…”
  Presenting choices like this gives them agency while positioning your preferred direction clearly and confidently.

• Facing hesitation or “I need to think about it”? Ask:
  “Just out of curiosity, what is it that you need to think about?”
  This disarms defensiveness and opens space for real dialogue.

The more you practice, the more these phrases will become second nature—and the more influence, empathy, and ease you’ll bring into your conversations.

Call to Action: Discover Your Brain Type

Understanding how your brain processes communication, attention, and emotional cues is the foundation for improving your influence. That’s why we created the Brain Type Quiz—a quick tool to help you identify your brain’s strengths, risk factors, and communication style.

Are you ready to become the kind of person who knows exactly what to say—and when to say it?

👉 Take the Brain Type Quiz Now
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Because the right words don’t just change conversations—they change everything.